China specialist marketing agency
In the wake of the pandemic, China’s consumer market is at a crossroads, balancing challenges and opportunities. With the aim of reigniting economic growth, the government has implemented new initiatives to encourage spending. These efforts have sparked notable transformations in consumer behavior among Chinese consumers, shaping the landscape of the market. On a global scale, […]
Baidu, the largest Chinese language search engine globally, wields significant influence over Chinese internet users, providing them access to an extensive wealth of information and serving as their primary gateway to the online world. Leveraging advanced technology and a profound comprehension of search trends in Chinese, Baidu maintains a commanding lead in China’s search engine […]
Chinese Education Market：Following the containment of the COVID-19 pandemic and the relaxation of international travel policies across diverse nations, the study abroad sector for Chinese students is experiencing a gradual resurgence. According to the “2023 Chinese Study Abroad White Paper,” published by EIC Education, the trend of Chinese students pursuing overseas education has demonstrated a […]
Zhihu, the most popular Q&A platform in mainland China, was established on January 26, 2011, and is similar to the American platform Quora. Zhihu officially opened for registration in 2013 and achieved a user base of over 100 million in September 2017. As per Zhihu’s user data report, over the past decade, it has gathered […]
Kantar’s China Digital Advertising Market Research Report (2020) highlighted Xiaohongshu as the digital media platform with the most significant advertising value in the Chinese market, illustrating its strong appeal to consumers and the potential benefits brands can generate. Boasting a monthly active user base of more than 200 million, Xiaohongshu has demonstrated its effectiveness in […]
Baidu, the largest Chinese-language search engine in the world, holds over 70% market share in China and boasts a staggering 600 million monthly active users. As a crucial platform for digital marketing in China, Baidu offers comprehensive commercialisation tools that cover every marketing scene and ensure that advertising content reaches the target audience efficiently and […]
The China 618 Shopping Festival is an annual promotional event initiated by JD.com, a leading e-commerce powerhouse in China, as a tribute to its founding day. Alongside the Singles’ Day(Double 11) shopping festival introduced by its prominent competitor, Taobao, the 618 Shopping Festival has evolved into one of the most highly anticipated promotions on Chinese […]
What is Xiaohongshu? Xiaohongshu, also known as the Little Red Book, is an innovative Chinese social media platform and e-commerce platform that allows users to share images, videos, and text posts about a range of themes, from product reviews to travel destinations and more. Seen as a cutting-edge way of connecting users, Xiaohongshu has also […]
Short Video Platforms Are Thriving in China The rise of short video platforms such as Douyin in China is one of the most significant changes in the Chinese media landscape in recent years. Short videos are becoming increasingly popular among Chinese audiences. There are over 500 million daily active users on these platforms combined, and […]
The User Behaviours Chinese consumers are known for their meticulous research habits when it comes to online purchases. They place great importance on brand credibility and are more inclined to trust brands that possess third-party accreditations such as CE, FCC, FCA, or CCC certificates. These certifications serve as a seal of approval, assuring consumers of […]