Chinese Search Engine Landscape
Chinese Search Engine

In today’s digital age, search engines are the gateways to information, communication, and commerce. For brands seeking to penetrate the vast and dynamic Chinese market, mastering the Chinese search engine landscape isn’t just an advantage—it’s a necessity. In this blog, we’ll explore the unique intricacies of the Chinese search engine ecosystem, providing strategic insights and […]

Read more
Ocean Engine – ByteDance’s Powerful Marketing Platform
ocean engine

What is Ocean Engine? Ocean Engine (巨量引擎), developed by ByteDance, is a comprehensive digital marketing platform akin to Google Marketing Platform and Meta. It primarily serves advertisers aiming to expand their reach across the Bytedance ecosystem。 Ocean Engine boasts a wealth of advertising resources across ByteDance’s social platforms, including Douyin, Toutiao, and Xigua Video, enabling […]

Read more
Sogou: An Influential Search Engine to Watch in China
Sogou

Overview of Sogou’s Market Position Sogou occupies a prominent spot within China’s search engine market, securing a considerable portion of the industry. As per StatCounter’s data, Sogou’s market share stands at 12.71%, placing it third in the hierarchy, following Baidu and Bing. While this data may not entirely capture the intricacies of the Chinese market, […]

Read more
Baidu PPC Advertising Account Opening Requirements
Baidu PPC Advertising Account Opening Requirements

Expanding your business into China with Baidu PPC is simpler than perceived; no physical presence or Chinese bank is required. The application entails certain documents like the business certificate translation and domain verification. Baidu account setup is quick, affordable, and support is available for assistance.

Read more
China Live Streaming E-commerce: Part 1 Insights
China’s Live Streaming E-commerce

China Live Streaming E-commerce Development: A Historical Overview Live streaming e-commerce emerged in China in 2016, progressing through three key phases: initial establishment, gradual maturation, and rapid expansion. In 2019, the sector experienced an unprecedented surge. Numerous celebrities, governmental entities, and television networks embraced live streaming, igniting widespread interest and engagement among Chinese consumers. Statistical […]

Read more
Bilibili: Unveiling the Gen Z Powerhouse
bilibili

What is Bilibili Bilibili, established on June 26, 2009, has emerged as a frontrunner among China’s online video-sharing and social media platforms. Over the past decade, it has evolved into a powerhouse known for its diverse content portfolio, spanning anime, manga, and user-generated videos. As of the third quarter of 2023, official data indicates a […]

Read more
Baidu SEO Algorithms Index
Baidu SEO Algorithm

Baidu, often referred to as the “Google of China,” is the primary gateway to the digital world for millions of Chinese users. Behind its user-friendly exterior, Baidu employs complex algorithms for precise search results, making Baidu SEO knowledge crucial. However, due to the language barrier, the algorithms are a myth to marketers overseas. We have […]

Read more
Baidu Search Advertising – Baidu PPC
Baidu PPC

Baidu, the largest Chinese language search engine globally, wields significant influence over Chinese internet users, providing them access to an extensive wealth of information and serving as their primary gateway to the online world. Leveraging advanced technology and a profound comprehension of search trends in Chinese, Baidu maintains a commanding lead in China’s search engine […]

Read more
Xiaohongshu Content Creation
Xiaohongshu Content

What is Xiaohongshu? Xiaohongshu, also known as the Little Red Book, is an innovative Chinese social media platform and e-commerce platform that allows users to share images, videos, and text posts about a range of themes, from product reviews to travel destinations and more. Seen as a cutting-edge way of connecting users, Xiaohongshu has also […]

Read more
WeChat Search Ads – Another Search Marketing Option in China
wechat search

In China’s expansive digital landscape, where Western social media platforms are absent, businesses looking to enter the market must embrace local alternatives. While Baidu dominates the search engine space, other platforms also offer valuable opportunities in search marketing. One standout is WeChat, a widely used social media app deeply embedded in everyday life, boasting over […]

Read more
Double 11- The Evolution of Singles’ Day Sales into a Global Retail Phenomenon
single's day

The Transformation of Double 11: Double 11, also known as Singles’ Day, has transcended its humble beginnings to become the world’s largest online shopping festival. What started as a day for singles to celebrate their independence has now transformed into a global retail phenomenon, driving billions of dollars in sales and shaping consumer behaviour in […]

Read more
2024 China’s Singles’ Day Shopping Event Essential Insights
Singles' Day shopping

⏳ The countdown to China’s Singles’ Day shopping extravaganza has begun! ⏳ For businesses targeting the Chinese market, it’s time to gear up for a marketing marathon. This year, the festival kicks off earlier than ever, presenting new opportunities for brands.  This year, organic traffic, especially organic social, may not be as effective. For example, […]

Read more
Xiaohongshu Marketing Strategies for The Travel Industry
xiaohongshu travel

Xiaohongshu, also known as RED, has emerged as a powerhouse in China’s digital landscape, boasting a vibrant community of users eager to share and discover lifestyle inspirations. Xiaohongshu: The Hub for Chinese Travel Planning Within its diverse offerings, Xiaohongshu has particularly resonated with the travel sector, attracting an eager audience of explorers. According to a […]

Read more
2024 China Internet Users Data
China Internet Users Data

About the China Internet User Data Report Since 1997, the China Internet Network Information Center (CNNIC) has been authorised to conduct the Statistical Survey on Internet Development in China, releasing the China Internet Users data “Report” twice yearly. With 54 reports published to date, it is a crucial reference for policymakers, industry players, scholars, and […]

Read more
Voice Search Usage and Development in China
china voice search

In the fast-paced digital world, voice search functions influence how we interact with technology, especially in China. With Baidu, Alibaba, and Tencent driving innovation, the Chinese voice search market is booming. This blog explores the rising impact of voice search, its key players, and its impacts on digital marketing. Voice Search in China Voice search […]

Read more
Xiaohongshu Content Violation Guide
xiaohongshu content violation

Xiaohongshu is a potent platform for creating and sharing content, significantly influencing consumer behaviour and purchasing decisions in the age of social search. As of January 2024, 70% of Xiaohongshu’s monthly active users use the search function, and up to 42% of new users use the search function instead of just browsing on their first […]

Read more