China specialist marketing agency
In our last blog post ‘WeChat and Weixin‘, we have compared the differences between the two networks on WeChat and explained how important it is to get a WeChat account that covers the domestic network for your marketing project in China. Self-service is clearly not a valid option for the situation for the overseas market. […]
360 Search – The 2nd largest Chinese search engine 360 Search is another Chinese search engine you must know besides Baidu! Although Baidu is still the largest local search engine in China, and it is the first option for most of the marketers when expanding their reach in China, Baidu only accounts for half of […]
WeChat and Weixin If you target China, you must have heard of WeChat, the most popular Chinese social media platform. But, do you really know WeChat? WeChat is a mobile-based Chinese social media platform innovated by Tencent, one of the largest Internet service providers. Tencent is in counterpart with Baidu and Alibaba in the China […]
If you target China, do you know what language you have to use for marketing? They all speak Chinese, right? Chinese is, in fact, a collective way to refer to the languages spoken by the Han ethnic group, which is the biggest ethnic group. There are another 55 groups in China. There are different dialects […]