China specialist marketing agency
Jinri Toutiao (Today’s Headlines), also known as Toutiao, is one of ByteDance’s flagship products. Since its inception in 2012, it has revolutionised how users consume information. With over 600 million registered users and a staggering 150 million daily active users spending an average of 80 minutes per day on the platform, Toutiao has solidified its […]
Expanding your business into China with Baidu PPC is simpler than perceived; no physical presence or Chinese bank is required. The application entails certain documents like the business certificate translation and domain verification. Baidu account setup is quick, affordable, and support is available for assistance.
What is Weibo Weibo, a shortened term for microblogging in Chinese, stands as a cornerstone of social media in mainland China. Among the many platforms available, Sina Weibo shines as the most influential microblogging website, often likened to the Chinese counterpart of Twitter by international media outlets. It’s important to mention that in China when […]
China Live Streaming E-commerce Development: A Historical Overview Live streaming e-commerce emerged in China in 2016, progressing through three key phases: initial establishment, gradual maturation, and rapid expansion. In 2019, the sector experienced an unprecedented surge. Numerous celebrities, governmental entities, and television networks embraced live streaming, igniting widespread interest and engagement among Chinese consumers. Statistical […]
About the China Internet User Data Report Since 1997, the China Internet Network Information Center (CNNIC) has been authorised to conduct the Statistical Survey on Internet Development in China, releasing the China Internet Users data “Report” twice yearly. With 52 reports published to date, it is a crucial reference for policymakers, industry players, scholars, and […]
What is Bilibili Bilibili, established on June 26, 2009, has emerged as a frontrunner among China’s online video-sharing and social media platforms. Over the past decade, it has evolved into a powerhouse known for its diverse content portfolio, spanning anime, manga, and user-generated videos. As of the third quarter of 2023, official data indicates a […]
Exploring the latest insights from the Ministry of Culture and Tourism’s data centre reveals the consumer behaviour trends observed during the recent Chinese New Year holiday. Demotic Travel Throughout the 8-day Chinese New Year holiday period, 474 million domestic travellers were recorded, indicating a significant 34.3% increase compared to 2019 and a noteworthy 19.0% surge […]
WeChat originally started as a messaging app but has evolved into a comprehensive social media platform and mobile payment application through continuous refinement and development. The WeChat Mini Program is an application that operates within WeChat without requiring a separate download. Users can easily access it by searching for or scanning a QR code on […]
Jimuyu (基木鱼), a user-friendly website-building tool operated by Baidu and comparable to platforms such as WordPress and Wix, empowers advertisers to create intelligent websites tailored to their specific needs, providing versatile solutions across diverse scenarios. Beyond catering to businesses with limited budgets, Jimuyu plays a pivotal role in ensuring the maintenance of standard page quality […]
Baidu, often referred to as the “Google of China,” is the primary gateway to the digital world for millions of Chinese users. Behind its user-friendly exterior, Baidu employs complex algorithms for precise search results, making Baidu SEO knowledge crucial. However, due to the language barrier, the algorithms are a myth to marketers overseas. We have […]