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During the COVID-19 pandemic, lockdowns ignited a considerable surge in Chinese enthusiasm for outdoor sports. The China outdoor sports market has emerged as a highly promising business sector. A 2021 survey unveiled that an impressive 84% of Chinese residents were strongly interested in outdoor sports. In 2022, the Chinese government took a significant step by […]
In the wake of the pandemic, China’s consumer market is at a crossroads, balancing challenges and opportunities. With the aim of reigniting economic growth, the government has implemented new initiatives to encourage spending. These efforts have sparked notable transformations in consumer behavior among Chinese consumers, shaping the landscape of the market. On a global scale, […]
Chinese Education Market：Following the containment of the COVID-19 pandemic and the relaxation of international travel policies across diverse nations, the study abroad sector for Chinese students is experiencing a gradual resurgence. According to the “2023 Chinese Study Abroad White Paper,” published by EIC Education, the trend of Chinese students pursuing overseas education has demonstrated a […]
Baidu, the largest Chinese-language search engine in the world, holds over 70% market share in China and boasts a staggering 600 million monthly active users. As a crucial platform for digital marketing in China, Baidu offers comprehensive commercialisation tools that cover every marketing scene and ensure that advertising content reaches the target audience efficiently and […]
Short Video Platforms Are Thriving in China The rise of short video platforms such as Douyin in China is one of the most significant changes in the Chinese media landscape in recent years. Short videos are becoming increasingly popular among Chinese audiences. There are over 500 million daily active users on these platforms combined, and […]
In China, most of the schools start the summer holiday at the end of June or early July every year, and students return at the end of August or beginning of September. The whole summer holiday will last for nearly two months. The expense occurring during the 2 months could account for 20% of annual […]