Xiaohongshu (also known internationally as Rednote) has traditionally operated as a closed ecosystem, restricting user interactions and brand communications within the app. A recent update has allowed brands to direct users to WeChat, China’s most powerful messaging and CRM platform. This opens a new pathway for brands to build private traffic and develop deeper customer […]

China’s social media marketing landscape is continually evolving, presenting fresh opportunities for international brands eager to succeed in this complex market. While most brands are familiar with Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC), a new influential category has emerged: Key Opinion Sales (KOS). This article examines the emergence of KOS, highlights its […]

China’s linguistic landscape is diverse, with multiple written and spoken forms of Chinese used across different regions. For businesses looking to expand into the Chinese market, understanding the differences between Simplified Chinese, Traditional Chinese, Mandarin, and Cantonese is essential for effective communication and audience engagement. A one-size-fits-all approach can lead to miscommunication or missed opportunities. […]

China’s artificial intelligence (AI) landscape has experienced rapid advancements, introducing innovative tools that are reshaping various industries. Among the prominent AI models are DeepSeek, Kimi, and Doubao, etc. each offering unique capabilities tailored to diverse user needs. DeepSeek DeepSeek, developed by a private company in Hangzhou, has gained international recognition for its exceptional logical reasoning […]

Do Chinese people celebrate Valentine’s Day too? While China has its own traditional Valentine’s Day, the Qixi Festival, and cyber Valentine’s Days like 520 and 521 (which sound like “I love you” in Chinese), the Western Valentine’s Day on February 14th has also gained significant popularity.  This blog post explores how Valentine’s Day is celebrated […]

Since its inception in 1997, the “Statistical Report on China’s Internet Development” has been a cornerstone for understanding the evolution and trends of the Internet in China. The 55th edition, released in January 2025, provides a comprehensive overview of the Internet’s development in China over the past year, highlighting key milestones and emerging trends. This […]

As search engines continue to evolve, artificial intelligence is playing a key role in improving efficiency and user experience. Curious about what Baidu is doing in the field of AI in China? This blog will cover two major applications that are enhancing the search experience: Baidu AI-powered search results and the Baidu AI Agent for […]

How Xiaohongshu Became a Safe Space for Creators The U.S. TikTok ban has thrown creators and users into chaos. With TikTok’s parent company, ByteDance, forced to sell by January 2025 or shut down, millions have fled the app before the deadline. While Douyin, TikTok’s Chinese counterpart, might seem like the perfect alternative, it is strictly […]

In recent years, China has experienced a phenomenon known as “consumer downgrading,” where consumers increasingly opt for more affordable or value-oriented products over luxury or high-end goods. This shift in consumer behaviour has significant implications for brands aiming to capture the Chinese market. This article provides an overview of the consumer downgrading trend, its causes, […]

China’s e-commerce landscape is a dynamic and rapidly evolving market, with numerous shopping festivals that have become integral to the annual retail calendar.  One such major event is the Double 12 Shopping Festival (December 12th), also known as “Double Twelve” or “12.12.”  This article will provide an overview of the history, trends, emerging practices, and […]