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In recent years, China has experienced a phenomenon known as “consumer downgrading,” where consumers increasingly opt for more affordable or value-oriented products over luxury or high-end goods. This shift in consumer behaviour has significant implications for brands aiming to capture the Chinese market. This article provides an overview of the consumer downgrading trend, its causes, […]
China’s e-commerce landscape is a dynamic and rapidly evolving market, with numerous shopping festivals that have become integral to the annual retail calendar. One such major event is the Double 12 Shopping Festival (December 12th), also known as “Double Twelve” or “12.12.” This article will provide an overview of the history, trends, emerging practices, and […]
About the China Internet User Data Report Since 1997, the China Internet Network Information Center (CNNIC) has been authorised to conduct the Statistical Survey on Internet Development in China, releasing the China Internet Users data “Report” twice yearly. With 54 reports published to date, it is a crucial reference for policymakers, industry players, scholars, and […]
China Live Streaming E-commerce Development: A Historical Overview Live streaming e-commerce emerged in China in 2016, progressing through three key phases: initial establishment, gradual maturation, and rapid expansion. In 2019, the sector experienced an unprecedented surge. Numerous celebrities, governmental entities, and television networks embraced live streaming, igniting widespread interest and engagement among Chinese consumers. Statistical […]
About the China Internet User Data Report Since 1997, the China Internet Network Information Center (CNNIC) has been authorised to conduct the Statistical Survey on Internet Development in China, releasing the China Internet Users data “Report” twice yearly. With 52 reports published to date, it is a crucial reference for policymakers, industry players, scholars, and […]
What is Bilibili Bilibili, established on June 26, 2009, has emerged as a frontrunner among China’s online video-sharing and social media platforms. Over the past decade, it has evolved into a powerhouse known for its diverse content portfolio, spanning anime, manga, and user-generated videos. As of the third quarter of 2023, official data indicates a […]
During the COVID-19 pandemic, lockdowns ignited a considerable surge in Chinese enthusiasm for outdoor sports. The China outdoor sports market has emerged as a highly promising business sector. A 2021 survey unveiled that an impressive 84% of Chinese residents were strongly interested in outdoor sports. In 2022, the Chinese government took a significant step by […]
In the wake of the pandemic, China’s consumer market is at a crossroads, balancing challenges and opportunities. With the aim of reigniting economic growth, the government has implemented new initiatives to encourage spending. These efforts have sparked notable transformations in consumer behavior among Chinese consumers, shaping the landscape of the market. On a global scale, […]
Chinese Education Market：Following the containment of the COVID-19 pandemic and the relaxation of international travel policies across diverse nations, the study abroad sector for Chinese students is experiencing a gradual resurgence. According to the “2023 Chinese Study Abroad White Paper,” published by EIC Education, the trend of Chinese students pursuing overseas education has demonstrated a […]
Baidu, the largest Chinese-language search engine in the world, holds over 70% market share in China and boasts a staggering 600 million monthly active users. As a crucial platform for digital marketing in China, Baidu offers comprehensive commercialisation tools that cover every marketing scene and ensure that advertising content reaches the target audience efficiently and […]