China’s e-commerce landscape is a dynamic and rapidly evolving market, with numerous shopping festivals that have become integral to the annual retail calendar. One such major event is the Double 12 Shopping Festival (December 12th), also known as “Double Twelve” or “12.12.” This article will provide an overview of the history, trends, emerging practices, and […]
In China’s expansive digital landscape, where Western social media platforms are absent, businesses looking to enter the market must embrace local alternatives. While Baidu dominates the search engine space, other platforms also offer valuable opportunities in search marketing. One standout is WeChat, a widely used social media app deeply embedded in everyday life, boasting over […]
The Transformation of Double 11: Double 11, also known as Singles’ Day, has transcended its humble beginnings to become the world’s largest online shopping festival. What started as a day for singles to celebrate their independence has now transformed into a global retail phenomenon, driving billions of dollars in sales and shaping consumer behaviour in […]
⏳ The countdown to China’s Singles’ Day shopping extravaganza has begun! ⏳ For businesses targeting the Chinese market, it’s time to gear up for a marketing marathon. This year, the festival kicks off earlier than ever, presenting new opportunities for brands. This year, organic traffic, especially organic social, may not be as effective. For example, […]
Xiaohongshu, also known as RED, has emerged as a powerhouse in China’s digital landscape, boasting a vibrant community of users eager to share and discover lifestyle inspirations. Xiaohongshu: The Hub for Chinese Travel Planning Within its diverse offerings, Xiaohongshu has particularly resonated with the travel sector, attracting an eager audience of explorers. According to a […]
About the China Internet User Data Report Since 1997, the China Internet Network Information Center (CNNIC) has been authorised to conduct the Statistical Survey on Internet Development in China, releasing the China Internet Users data “Report” twice yearly. With 54 reports published to date, it is a crucial reference for policymakers, industry players, scholars, and […]
In today’s digital age, search engines are the gateways to information, communication, and commerce. For brands seeking to penetrate the vast and dynamic Chinese market, mastering the Chinese search engine landscape isn’t just an advantage—it’s a necessity. In this blog, we’ll explore the unique intricacies of the Chinese search engine ecosystem, providing strategic insights and […]
In the fast-paced digital world, voice search functions influence how we interact with technology, especially in China. With Baidu, Alibaba, and Tencent driving innovation, the Chinese voice search market is booming. This blog explores the rising impact of voice search, its key players, and its impacts on digital marketing. Voice Search in China Voice search […]
What is Ocean Engine? Ocean Engine (巨量引擎), developed by ByteDance, is a comprehensive digital marketing platform akin to Google Marketing Platform and Meta. It primarily serves advertisers aiming to expand their reach across the Bytedance ecosystem。 Ocean Engine boasts a wealth of advertising resources across ByteDance’s social platforms, including Douyin, Toutiao, and Xigua Video, enabling […]
Xiaohongshu is a potent platform for creating and sharing content, significantly influencing consumer behaviour and purchasing decisions in the age of social search. As of January 2024, 70% of Xiaohongshu’s monthly active users use the search function, and up to 42% of new users use the search function instead of just browsing on their first […]