China Programmatic Advertising Trend
The world of digital media is constantly evolving, driven by the dynamic behaviours of internet users. As mobile usage increases and browsing habits change, advertisers face the challenge of reaching fragmented audiences across various apps and websites. This shift is especially evident in China, where mobile penetration rates are soaring, and user preferences are evolving rapidly.
According to the latest findings from the China Internet Network Information Center, mobile penetration in China is an impressive 99.9%. (2023 China Internet User Data) As users spend most of their online time on mobile devices, traditional advertising methods struggle to capture their attention effectively. Therefore, it is crucial to develop innovative marketing solutions that cater to the unique dynamics of the Chinese digital landscape.
The Rise of Programmatic Advertising in China
Due to the ever-evolving digital landscape, programmatic advertising has become an effective solution for brands looking to engage with Chinese consumers across various channels and devices. According to eMarketer, spending on programmatic digital display ads in China reached $162.08 billion in 2019, with mobile devices accounting for 86.9% of total spending. This exponential growth highlights the effectiveness of programmatic advertising in capturing the attention of Chinese audiences in an increasingly mobile-centric environment.
Unlocking the Potential of Programmatic Advertising in China
Programmatic advertising provides advertisers with various targeting options to effectively reach Chinese consumers at different stages of their buying journey. Advertisers can use demographic information, interests, online search behaviour, browsing behaviour, and location data to customise their campaigns for specific audience segments with unprecedented precision. Additionally, the vast reach of programmatic ads ensures that brands can connect with potential customers across various digital platforms and publishers.
Although programmatic advertising may generate lower click-through rates than other ad formats, it is still a valuable tool for expanding brand reach and acquiring new customers. Machine learning algorithms help advertisers continuously fine-tune their targeting options over time, ensuring optimal campaign performance and ROI.
Our China Programmatic Advertising Services
At CMC, we specialise in providing strategic programmatic advertising solutions to help brands navigate the complexities of the Chinese digital landscape. Our comprehensive suite of services enables advertisers to deliver the right content to the right audience at the right time, driving maximum performance and results. Whether you’re looking to launch a quick exposure campaign or implement long-term retargeting strategies, our team is here to help you achieve your marketing objectives in China.
If you’re ready to tap into the full potential of programmatic advertising and elevate your brand’s presence in China, contact us today to learn more about our China programmatic advertising services. Let us help you effectively reach your target audience in the world’s largest digital market.
Check our case study:
Case Study – Programmatic Advertising in China