Graco, a global leader in fluid handling solutions, partnered with CMC to design and execute a high-Graco global leader in fluid handling solutions and collaborated with CMC to develop and implement a high-impact Baidu PPC campaign tailored to China B2B marketing. The campaign’s primary objective was to establish new customer relationships and enhance brand visibility in China’s highly competitive manufacturing sector, showcasing the potential of targeted strategies in China B2B marketing.
About Graco
Founded in the United States in 1926, Graco has grown to employ over 3,500 staff and serves customers in more than 100 countries. As a hub for global manufacturing, China represents a crucial market for Graco. The company’s Asia-Pacific headquarters is strategically located in Shanghai to cater to this vital region.
Challenges in China B2B Marketing
Graco’s previous paid search campaign, executed by another partner, fell short of expectations. Low click-through rates and minimal conversions highlighted the need for a more effective approach tailored to China’s unique B2B marketing landscape.
CMC’s Strategic Approach to Baidu PPC
To deliver results, CMC focused on optimizing Graco’s Baidu PPC campaign for the China B2B marketing sector:
- Understanding Graco’s Niche Market:
We invested time in understanding the technical complexity of Graco’s industrial products, ensuring that the advertising copy communicated product features and benefits clearly and effectively to its target audience in China. - Revamping the Advertising Mix:
We restructured the existing ad mix and introduced innovative ad formats, showcasing Graco’s product benefits in visually compelling ways to appeal to China’s manufacturing decision-makers. - Advanced Tracking and Analytics:
By implementing a suite of tracking tools, we provided Graco with actionable insights into user behaviour. This data was integrated with other analytics platforms to refine strategies and maximize ROI.
Results in China B2B Marketing
CMC’s tailored approach delivered outstanding results:
- 87% Higher CTRs: Graco’s Baidu PPC campaign outperformed industry benchmarks significantly.
- Fivefold Increase in Conversions: From April to November, Graco experienced a dramatic rise in leads and inquiries.
Unlock Your Potential in China B2B Marketing
Graco’s success highlights the value of a strategic, localized approach to China B2B marketing. With expertise in Baidu PPC campaigns and deep knowledge of the Chinese market, CMC empowers businesses to achieve measurable results.
Partner with Us for China B2B Marketing Success
Contact us today to discover how our tailored marketing strategies can help your business thrive in China’s dynamic B2B landscape.