Understanding the local digital ecosystem is crucial whether you’re visiting China or marketing to Chinese consumers. Google Maps doesn’t work in Mainland China, so foreign users and brands must choose local alternatives. Leading the pack is AMap (高德地图) — China’s most widely used navigation app. With over 500 million monthly active users and a new […]

Baidu AI Agent, built upon Baidu’s advanced AI models, is a next-generation AI development platform designed to help developers and businesses create customised AI-powered applications. The Wenxin AI Agent Platform (AgentBuilder) enables users to build AI agents tailored to specific industries and use cases, leveraging Baidu’s large language model capabilities. With low-cost and low-code/no-code development […]

In today’s digital age, search engines are the gateways to information, communication, and commerce. For brands seeking to penetrate the vast and dynamic Chinese market, mastering the Chinese search engine landscape isn’t just an advantage—it’s a necessity. In this blog, we’ll explore the unique intricacies of the Chinese search engine ecosystem, providing strategic insights and […]

In the fast-paced digital world, voice search functions influence how we interact with technology, especially in China. With Baidu, Alibaba, and Tencent driving innovation, the Chinese voice search market is booming. This blog explores the rising impact of voice search, its key players, and its impacts on digital marketing. Voice Search in China Voice search […]

Overview of Sogou’s Market Position Sogou occupies a prominent spot within China’s search engine market, securing a considerable portion of the industry. As per StatCounter’s data, Sogou’s market share stands at 12.71%, placing it third in the hierarchy, following Baidu and Bing. While this data may not entirely capture the intricacies of the Chinese market, […]

Expanding your business into China with Baidu PPC is simpler than perceived; no physical presence or Chinese bank is required. The application entails certain documents like the business certificate translation and domain verification. Baidu account setup is quick, affordable, and support is available for assistance.

Jimuyu (基木鱼), a user-friendly website-building tool operated by Baidu and comparable to platforms such as WordPress and Wix, empowers advertisers to create intelligent websites tailored to their specific needs, providing versatile solutions across diverse scenarios. Beyond catering to businesses with limited budgets, Jimuyu plays a pivotal role in ensuring the maintenance of standard page quality […]

Baidu, often referred to as the “Google of China,” is the primary gateway to the digital world for millions of Chinese users. Behind its user-friendly exterior, Baidu employs complex algorithms for precise search results, making Baidu SEO knowledge crucial. However, due to the language barrier, the algorithms are a myth to marketers overseas. We have […]

Baidu CDP – Aifanfan

Baidu, the largest Chinese language search engine globally, wields significant influence over Chinese internet users, providing them access to an extensive wealth of information and serving as their primary gateway to the online world. Leveraging advanced technology and a profound comprehension of search trends in Chinese, Baidu maintains a commanding lead in China’s search engine […]