The Transformation of Double 11: Double 11, also known as Singles’ Day, has transcended its humble beginnings to become the world’s largest online shopping festival. What started as a day for singles to celebrate their independence has now transformed into a global retail phenomenon, driving billions of dollars in sales and shaping consumer behaviour in […]
⏳ The countdown to China’s Singles’ Day shopping extravaganza has begun! ⏳ For businesses targeting the Chinese market, it’s time to gear up for a marketing marathon. This year, the festival kicks off earlier than ever, presenting new opportunities for brands. This year, organic traffic, especially organic social, may not be as effective. For example, […]
China Live Streaming E-commerce Development: A Historical Overview Live streaming e-commerce emerged in China in 2016, progressing through three key phases: initial establishment, gradual maturation, and rapid expansion. In 2019, the sector experienced an unprecedented surge. Numerous celebrities, governmental entities, and television networks embraced live streaming, igniting widespread interest and engagement among Chinese consumers. Statistical […]
The China 618 Shopping Festival is an annual promotional event initiated by JD.com, a leading e-commerce powerhouse in China, as a tribute to its founding day. Alongside the Singles’ Day(Double 11) shopping festival introduced by its prominent competitor, Taobao, the 618 Shopping Festival has evolved into one of the most highly anticipated promotions on Chinese […]
China is the world’s second largest economy, and the appetite of the market continued to grow in the last few years. It is projected China eCommerce market will reach 1.6 trillion U.S dollar in 2019. There is also a noticeable tendency that more and more Chinese consumers would buy directly from overseas eCommerce websites and […]