Understanding the local digital ecosystem is crucial whether you’re visiting China or marketing to Chinese consumers. Google Maps doesn’t work in Mainland China, so foreign users and brands must choose local alternatives. Leading the pack is AMap (高德地图) — China’s most widely used navigation app.
With over 500 million monthly active users and a new English-language version launched in 2025, AMap is now a must-have for international travellers — and a strategic, often overlooked channel for brands seeking local visibility.
What Is AMap?
Developed by AutoNavi, a subsidiary of Alibaba Group, AMap is more than just a map. It’s a powerful, all-in-one navigation and location services platform, trusted by commuters, tourists, and drivers.
Now with English support, international users can:
- Navigate over 360 Chinese cities with English maps and menus
- Search destinations in English or pinyin
- Access real-time transport info for metro, bus, car, and walking
- Book hotels, hail rides, and discover nearby businesses
Why Google Maps Doesn’t Work in China
Google Maps is blocked in Mainland China due to national internet regulations. This often surprises first-time travellers, but it highlights why apps like AMap are essential for navigating cities, planning routes, and finding services.
Top Features of AMap
- Real-Time Navigation: For driving, cycling, walking, or public transit
- Ride-Hailing Integration: Book taxis or compare Didi, T3, and more — all within one app
- Transit Details: Metro maps, bus schedules, and transfer guides for major cities
- Business Discovery: Find nearby stores, restaurants, and tourist sites with reviews and photos
- Indoor Maps: Navigate inside malls, airports, and train stations with ease
Why AMap Matters for Brands
Just like Google Maps SEO in the West, appearing on AMap is essential for local visibility and foot traffic in China. Businesses can:
- Show up in search when users look for services nearby
- Run geo-targeted promotions for store openings or seasonal campaigns
- Use Alibaba-backed LBS ads to reach customers with hyper-local accuracy
- Track offline conversions and optimise campaigns based on physical visits
Built for International Visitors
Launching an English-language AMap reflects China’s growing push to attract inbound tourism. With more countries now enjoying visa-free entry, and events like the Asian Games drawing global attention, AMap is positioning itself as the go-to navigation app for international visitors.
Key benefits include:
- Complete English UI across major cities
- Ride-hailing with WeChat Pay or Alipay — both now compatible with foreign cards
- Curated highlights for scenic spots, landmarks, and hotel listings
Final Thought
In China, localisation isn’t optional — it’s vital. AMap plays a central role in daily life for Chinese users and is now opening up to serve international visitors.
Whether you’re a traveller looking to get around or a business wanting to be found, AMap is the map that matters.
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